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A
webpage for each one of your books
Hollywood builds
a website for every movie it produces, for example:
http://www.BalletsRusses.com. Alexandria Library offers
the same service to authors for his/her books . With a
website, there is no need for costly printed promotions or
repeat the same explanation about the book again and again.
Just refer any interested party to the book's Web page and
there will be the complete information and even a link to
buy it. The "interested party" can be a publisher, a
literary agent, a journalist, a prospective buyer, a
friend...
Book's webpage
will include: book's cover image and description, author's
photograph, biography, contact details and links where
customers can buy the book online as well as any other
relevant information as reviews, press releases or awards.
Price : 150.00
The website will
be hosted at Alexandria Library 's website, with no
additional cost.
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See an example
Emails Campaign
Alexandria
Library can produce a book announcement and email it to a
list of email addresses given by the author along with
addresses of potential customers related to the topic of the
book, for a total of no less than a thousand emails. The ad
will include the book cover image, a short and clear text
about the book and the author, and links to websites where
customers could buy the book (ex. Amazon). If a book
presentation is scheduled, the date and place of the event
could be included.
This promotion,
along with books sent to journalists and people who can
promote it, is the starting point for the book reaching the
proper audience. One person read it, and recommend it to
friends who will recommend to other friends, generating a
word-of-mouth publicity, the best publicity the author can
get.
Price : $ 100.00 See example
Marketing and promotion
ideas for authors to explore
Book signing and
presentation
Authors should
conduct one or more book presentations to family members,
friends, guests and potential customers who might be
interested. The usual places to present books are libraries,
bookstores, cultural centers and public parks. Authors can
also organize get together or as a tea time at home to talk
about their books.
At formal book
presentations it is used to offer a buffet or wine.
Social
Networking
FaceBook, FaceBook, Twitter,
Google+, Blogs, Forums, Linkedin and other social networks
are widely used for promoting authors, rather than books
themselves. Authors should write about their works' subject
theme to motivate conversation, discussions and get
recognized as experts. Eventually they can talk about the
content of their works, which will be indirectly promoted.
You should
encourage people who know your book to comment it on Amazon,
Goodreads or Facebook, or other sites. A book with comments
is more likely to sell.
Books reviews
Most on-line bookstores allows customers post
a comment on the book they have purchased. Authors can ask
friends and fans to post reviews on Amazon, Goodreads,
Author's Facebook page, Twitter and wherever the book or
author is promoted. A book with a number of comments is more
likely to sell than a book without comment.
Give away
promotional copies to influential people, donate books
The author should give away
books to journalists and bloggers who are dedicated to doing
book reviews in the media. A book review or author interview
on Radio, TV or blog, will have a multiplier effect on the
sale of the book.
Donation of copies to charity
organizations, hospitals, retirement homes and libraries
among many other, might make people know and read your work,
having new fans while do a humanitarian gesture.
Other ideas
There are countless of books and
websites that offer tips on promoting books. Authors should
consult them and make a promotion plan according to the
theme of the book and the possibilities of their own. |
