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Book Promotion

A webpage for each one of your books

Hollywood builds a website for every movie it produces, for example: Alexandria Library offers the same service to authors for his/her books . With a website, there is no need for costly printed promotions or repeat the same explanation about the book again and again. Just refer any interested party to the book's Web page and there will be the complete information and even a link to buy it. The "interested party" can be a publisher, a literary agent, a journalist, a prospective buyer, a friend...

Book's webpage will include: book's cover image and description, author's photograph, biography, contact details and links where customers can buy the book online as well as any other relevant information as reviews, press releases or awards.
Price : 150.00

The website will be hosted at Alexandria Library 's website, with no additional cost.See an example

Emails Campaign

Alexandria Library can produce a book announcement and email it to a list of email addresses given by the author along with addresses of potential customers related to the topic of the book, for a total of no less than a thousand emails. The ad will include the book cover image, a short and clear text about the book and the author, and links to websites where customers could buy the book (ex. Amazon). If a book presentation is scheduled, the date and place of the event could be included.

This promotion, along with books sent to journalists and people who can promote it, is the starting point for the book reaching the proper audience. One person read it, and recommend it to friends who will recommend to other friends, generating a word-of-mouth publicity, the best publicity the author can get.
Price : $ 100.00  
See example

Marketing and promotion ideas for authors to explore

Book signing and presentation

Authors should conduct one or more book presentations to family members, friends, guests and potential customers who might be interested. The usual places to present books are libraries, bookstores, cultural centers and public parks. Authors can also organize get together or as a tea time at home to talk about their books.

At formal book presentations it is used to offer a buffet or wine.

Social Networking

FaceBook, FaceBook, Twitter, Google+, Blogs, Forums, Linkedin and other social networks are widely used for promoting authors, rather than books themselves. Authors should write about their works' subject theme to motivate conversation, discussions and get recognized as experts. Eventually they can talk about the content of their works, which will be indirectly promoted.

You should encourage people who know your book to comment it on Amazon, Goodreads or Facebook, or other sites. A book with comments is more likely to sell.

Books reviews

Most on-line bookstores allows customers post a comment on the book they have purchased. Authors can ask friends and fans to post reviews on Amazon, Goodreads, Author's Facebook page, Twitter and wherever the book or author is promoted. A book with a number of comments is more likely to sell than a book without comment.

Give away promotional copies to influential people, donate books

The author should give away books to journalists and bloggers who are dedicated to doing book reviews in the media. A book review or author interview on Radio, TV or blog, will have a multiplier effect on the sale of the book.

Donation of copies to charity organizations, hospitals, retirement homes and libraries among many other, might make people know and read your work, having new fans while do a humanitarian gesture.

Other ideas

There are countless of books and websites that offer tips on promoting books. Authors should consult them and make a promotion plan according to the theme of the book and the possibilities of their own.

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